Tudor’s unveiled BornToDare campaign takes on a new, modern day twist. BornToDare goodwill ambassador David Beckham was recently photographed by renowned fashion photographer David Sims.
The new Tudor BornToDare campaign by David Sims depicts David Beckham in a raw, emotive and classy mood in keeping with the authenticity and unmistakable masculinity of the brand new Tudor BornToDare campaign. Also on offer are a series of intimate videos in which David Beckham, an avid watch collector and respected Tudor Ambassador, reflects deeply on times he embodied the spirit of Born To Dare! How did it all start? As far back as 1953, Tudor watches were tested by Rolex, to ensure their robustness. The tests were, and still, are performed under the harshest conditions. Thus, The Oyster Pearl was born.
The tests of endurance involve extreme conditions like exposing the timepiece to pneumatic drill vibrations for 30 hours and 252 hours of excavation by hand, as worn by a miner at work. The watch is subjected to a stonecutter for as long as 3 months. Additionally, it is worn for a whole month by a worker on riveting metal girders upon a building construction site. The watch is also worn by a motorbike racer for more than 1,000 miles, and a particular emphasis is placed on the massive strength of these Tudor watches, along with their exact precision, super-efficient winding and waterproof quality in extreme weather conditions. This is the spirit Tudor’s BornToDare embodies and David Beckham is the perfect example of that ethos. The BornToDare mindset portrays the rich history of Tudor and everything it stands for.
Ever since 1954, when Tudor released the brand’s very first diver’s watch, aptly named the Oyster Prince Submariner, the brand has been steadily solidifying its reputation. The original, hand-built, tool-watch was designed to fulfil extreme criteria including durability, reliability, spot-on precision and 100% waterproofness, with a realistic and reasonable price tag. Today, Tudor watches are the instruments of first choice for professionals, elite soldiers and individuals who have achieved the seemingly impossible on land, ice, in the air or under the water, with a Tudor upon their wrists.
The new 2019 Lamborghini Urus is a beast of an SUV which takes a step further than its predecessor. It incorporates numerous changes and improvements including better agility, performance and even higher standards of luxury. The 2019 Urus is built with lighter materials, and there is a massive, turbocharged engine under the bonnet, a first for Lamborghini. With its distinctive, aggressive looks and unmistakable design, the 2019 Urus’ price tag of $200,000 is not exaggerated.
So what do you get with a Lamborghini Urus? In a nutshell, performance, style and a sturdy chassis more than able to deal with any off-road terrain with its four-wheel drive feature. The Urus, being a Lamborghini, is styled like a sports car with additional ground clearance, and a slightly lower body. The newly styled front fender includes a hexagonal air-intake system to keep the brakes cool and a few freshly redesigned fascia elements. The Urus’s front headlamps are slim, and feature squared-off LED lighting elements. The bonnet bulges with diagonal lines giving the Urus a sportier look. The rear is unmistakable Lamborghini styling with an Italian flare for the dramatic.
The 2019 Lamborghini Urus is graced with a plush and high-class interior with a transparent control scheme that is better and easier for the driver. The dashboard looks fantastic with its piano black and aluminium finishing. Under the hood, the Urus hides a twin-turbo, 4.0-litre V8 engine producing up to 641 HP, and capable of reaching a high top speed of 190 miles per hour. The 2019 Lamborghini Urus is expected to go on sale during the first quarter of 2019 with prices started at $200,000. The Urus will have stiff competition from Bentley, Rolls-Royce and Range Rover, but its sporty heart distinguishes the Urus from the competition, and there will be no shortage of takers.
The name Admiral has been synonymous with luxury yachting since as far back as 1966, when the company launched its first wooden yacht. A far cry from the Planet Nine 2018, which retails for almost $98 million. Admiral is the flagship brand of The Italian Sea Group, which has launched over 575 yachts and ships up to 200 meters. The Admiral brand is recognised the world over for its elegant, sophisticated and prestigious lines.
Planet Nine measures in at 73 metres and is a brand new ice-classed explorer yacht. The exterior was meticulously designed by Tim Heywood, and the yacht can accommodate sixteen people in eight stately bedrooms, with the two master bedrooms getting their own private deck. The Planet Nine is the ultimate yacht quality, finished to exacting and demanding specifications. The interior is by Fritz and was explicitly designed by the famous Tino Zervudachi.
The yacht boasts some impressive features including helicopter landing and hangar facilities. The commercial helipad has a maximum landing weight of 8T, and although designed for Augusta Grande choppers, dimensionally it can accommodate heavier and larger helicopters. The hangar and deck are more than capable of handling two helicopters at once. The Planet Nine is equipped with dynamic positioning systems, and it has a pool and Jacuzzi on the sun deck featuring a water retention tank. There is the central elevator running from the lower deck right up to the sun deck and a private one leading directly through the master bedrooms.
With Admiral, you know what you are getting, quality, luxury and unmistakable style. The yacht has been crafted with passion, oozing refined Italian style, cutting edge design and exquisite craftsmanship. There is a commitment to creativity and dedication to perfection. The 2018 Admiral Planet Nine lives up to the brand’s rich history admirably adding another masterpiece and a new queen of the seas.